“This year, the opportunity to evolve the experience for players by creating moments where we can debut and share incredible new music is another step toward how we are bringing together the real-world of basketball culture with our game through music, not only through well-known artists, but also providing our players an opportunity to get in the game and showcase their own talents.”Īnother layer of the 2K soundtrack has been added, and it is called the Producer series. “We’ve built NBA 2K to be one of the gold standards for video game soundtracks,” said David Kelley, Senior Manager, Partnerships & Licensing at 2K. The full rollout will be available in August. The updates will combine music from established stars as well as up-and-coming artists. Every first Friday of a new Season, new songs will be added to the game’s soundtrack. This year, we are creating a dynamic soundtrack, complete with early access to unreleased tracks, new artists, and opportunities for fans to become part of the experience and solidify their place in video game history.”įirst Fridays Should Add a Fresh PerspectiveĪfter the game is released, “First Fridays” will be an event in the 2K universe. “NBA 2K has become a global platform for music discovery and that continues with NBA 2K22. “Basketball and music are so intertwined and have become an integral part of our game,” said Alfie Brody, Vice President of Global Marketing for NBA 2K. Follow my content on all platforms, and on Twitter Forbes – /sites/brianmazique/?sh=4cc64cbf3c8c Heavy – /author/franchiseplay/ NBA 2K League – /news/nba-2k-league-power-rankings-week-3/ Also subscribe to my Madden channel /channel/UCQVvymx_TCm2hJKxKiXGPng and… The Mothership channel… I'm a sports video game journalist for Forbes,, and a NBA 2K League insider. NBA 2K21 – First Look Screenshots and New Features Subscribe to the channel and like the video. Some of the most popular and iconic hip-hop, R&B, alternative and rock tunes have been featured in the game. The 2K brand and several genres of music have been intertwined for more than a decade. Initially, NBA 2K22 will feature music from artists like Aitch, Freddie Gibbs, Gunna, Megan Thee Stallion, Metro Boomin, Saweetie, Skepta, Smino, Travis Scott, and more. It allows for consistent content drops throughout the release cycle of the game, and in the case of the soundtrack, that will mean more new music releases after the game launches on September 10. NBA 2K22 Soundtrack Will Be Adjoined With the Seasons ConceptĢK announced their plans for the NBA 2K22 soundtrack and the publisher is taking a “new approach.” This year, the soundtrack will be a part of the Seasons concept that is prevalent in M圜areer, The Neighborhood and MyTeam. The 2K soundtrack isn’t just packed with huge and upcoming artists, it’s taking the steps to allow you to create your own songs. Perhaps the opening August salvo arrived on Wednesday morning. “This is the perfect first of many opportunities to collaborate on expanding avenues for new music discovery for both SoundCloud and NBA 2K.The NBA 2K community is thirsty for additional information on the upcoming game, and it’s a good bet we’ll see that rolling in over the next three weeks. “Coupled with the NBA 2K soundtrack, a top place to uncover what’s new in music, ‘2K Beats: The Search’ offers artists on SoundCloud an incredible opportunity to reach a wider audience and engage with new fanbases. Shauna Alexander, Global Vice President of Brand Partnerships at SoundCloud, added: “SoundCloud’s role in breaking music and connecting a young, diverse, and influential community of artists and fans is unrivaled. “SoundCloud’s role in breaking music and connecting a young, diverse, and influential community of artists and fans is unrivaled.” “We’ve seen incredibly diverse and amazing talent uncovered through ‘2K Beats: The Search’ already, and we can’t wait to hear what’s next.” “By joining forces with them, NBA 2K is looking to inspire these artists to create new music that has an impact and gives them the potential opportunity to be heard by millions of our players. “This year, we are collaborating with SoundCloud, a top discovery platform for independent music and a leader in the industry as one of the most artist forward platforms out there. “The NBA 2K soundtrack has evolved in recent years as a true platform for music discovery.”ĭavid Kelley, Senior Manager of Global Partnerships and Music Licensing at 2K, said: “The NBA 2K soundtrack has evolved in recent years as a true platform for music discovery, where our players can experience tracks from new and aspiring musicians to some of the biggest global superstars out there. The news follows SoundCloud‘s partnership with music creation platform Splice, who joined forces to launch a new emerging artist program, Nova, in October.
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